Obiettivo | Iaconesi – Persico
The brand new datapoietic artwork
28 october - 20 november 2019

OBIETTIVO is the first Datapoietic artwork. It is a lighting system for public spaces which is connected to the data produced by international organizations about the number of people living in conditions of extreme poverty (less than 1.90$ a day).

The red light emitted by OBIETTIVO is an alarm: it will never stop shining until the number of people living in conditions of extreme poverty will fall below a certain threshold (500 thousand people). Only then OBIETTIVO will switch off, allowing us to rest.

Obiettivo Torino

OBIETTIVO is a totemic object: it is designed to bring an augmented sensibility about poverty – one of our planet’s complex issues – into the public space, and to be the center of urban neo-rituals of awareness, knowledge, cooperation and shared action, supported by technologies and science.

UNITED NATIONS & UNDP yearly report & UNSD
UN Statistics Department

How these data are used
UN, World Bank and OECD data are periodic (annual) and are used with standard statistical analysis to establish a baseline about the number of people in extreme poverty at the beginning of each year. The World Poverty Clock is consulted daily to calculate an incremental index, used to progressively modify the baseline, obtaining the data in real time.

Salvatore Iaconesi & Oriana Persico

The artistic duo Salvatore Iaconesi and Oriana Persico observes the mutations of human beings and societies due to the advent of ubiquitous networks and technologies. Between poetics and politics, bodies and architectures, squats and revolutionary business models, the couple promotes a vision of the world in which art is the glue that connects science, politics, and economics. They are the authors of global performances, publications, and works on exhibit all over the world. They teach and have teached courses such as Near Future, Transmedia and Interaction Design in several universities such as ISIA School of Design in Florence, ‘La Sapienza’ University of Rome, RUFA – Rome University of Fine Arts and IED. They are the founders of the research center HER – Human Ecosystems Relazioni, based in Rome since 2016, and of the international network AOS – Art is Open Source, dedicated to the interconnections between art, science, and technology.